Ferrari

Speed, energy and dynamism are always exciting challenges that require special visualisation. Hardly any car personifies these attributes more than Ferrari. The launch of the new Ferrari 488 GTB was the perfect opportunity to use Cymatics for the first time in a car commercial. I spent two days working with director Lino Russell in FX specialist Axel Mertsch's workshop. We experimented with magnetic fluids, electricity and sound waves that made particles dance to visualise the power and energy of the Ferrari 488 GTB. During the shoot in Spain, we also used infrared cameras to break the normal visual perception. Before filming, I had a special device made to create startling abstract moments in camera. But a storm during the shoot made it impossible to use, and I had to improvise a simpler solution, which, as usual, turned out to be the better choice. It became the perfect image for the opening of the film.