Buick Verano

I've been to China many times, but this project was special. When I first started making car commercials with the director Lino Russell, we were looking for new ways to give the viewer a more rewarding and enjoyable experience, less classical, more atmospheric and dynamic, more emotional, and unconventional in every way. We developed several strategies to achieve this, and I was not afraid to experiment with unorthodox photographic techniques. We were surprised at how much the agency in Shanghai encouraged us to work even more abstractly. It was the kind of invitation we could only wish for. The result was two intensely poetic films, unseen at the time. They won gold at the Times Award in Taiwan in 2015. The enormous support of our producer Lee Cheng was crucial for the success. He helped us with the craziest ideas in a way we had rarely experienced before. It was not the last time we worked together.