BMW / IPA

Don't we sometimes wish someone would help us with all the technology around us, set everything up and take care of it? Preferably by voice control? BMW calls it the Intelligent Personal Assistant (IPA). Again, the focus is on sheer driving pleasure. Without having to deal with the technology. During filming, however, all models were still 'secret', so we shot the various spots on a closed set at the NU Boyana Studios in Sofia. Photographically, the biggest challenge with backdrop studios is always to make it look natural and not like a film set. When it started pouring down with rain one night, that certainly helped, along with a few other tricks.